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Clean Up Your Customer Data Files in 5 Steps
Are you one of 45% of marketers that don’t validate your data for quality and accuracy? Or maybe you’re one of the 62% of marketers using inaccurate or incomplete information. Businesses will...
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Data Axle Turns 50: A History
We’re celebrating 50 years of data and marketing solutions from Data Axle and our complete suite of products, including Salesgenie. As the go-to source for data and marketing solutions that businesses...
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11 Ways to Measure the Success of Your Marketing Campaigns
You send a lot of marketing campaigns. But you have no idea if they’re effective or not. Sure, you’ve seen an uptick in customers—but why? While great marketing is certainly an art form, a good...
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How the Marketing Funnel Works From Top to Bottom
You need to find new prospects and turn them into customers. It sounds simple enough but as anyone who has been involved in sales or marketing for any length of time will tell you—finding new business...
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What is Top of Funnel Marketing or TOFU
Every good marketing professional knows that the process of generating leads and turning them into customers can be a challenge. And with a lot of competition out there, you need to make sure that...
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What Is Connected TV Advertising for Small Businesses
More and more people are choosing to stay home and be entertained. According to Statista, Home Entertainment revenue is projected to continue growing over the next five years, resulting in an...
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How to Use Emotional Marketing to Grow Your Business
Close your eyes and picture the last thing you bought on a whim. What prompted the purchase? You might respond with something like, “I remembered I wanted it” or “I saw it when I was checking out.”...
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From Start to Send: Explore Marketing Solutions by Salesgenie
Ready to demystify the world of marketing? It’s a hot topic, especially when it comes to growing your business and finding customers. But what does marketing mean and why should you care? According to...
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19 Must-Know Upselling Statistics
Upselling is a strategic technique employed by businesses to encourage customers to purchase a more expensive or upgraded version of a product or service. The goal of upselling is not only to boost...
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18 Must-Know Top of Funnel Marketing Statistics
When it comes to marketing, the top-of-funnel (TOFU) stage is crucial for businesses. Why? Because it’s the first touchpoint in a customer’s journey, making it essential for brand awareness and...
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8 Marketing Ideas to Drive Traffic & Sales for Small Business Saturday
Since its launch in 2010, Small Business Saturday has become a cornerstone for small, local businesses across the U.S. Held annually on the Saturday following Thanksgiving, this shopping event is more...
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